Hangover Heaven? WHY ARE WE NOT DOING THIS!?!?

I came across a new business today while I was casually wandering around the Internet and I just absolutely had to share it with the EMS crowd. The company, called "Hangover Heaven" (www.HangoverHeaven.com) is set to open April 14th, 2011 in Las Vegas, NV. (Where else?)

If you haven't already clicked the link their business model is that they have a bus that drives around the strip, picking up the hungover masses, and providing "a small IV in your arm that provides the necessary treatment to continue the party or just get back to your normal self." They have two packages, the "Redemption" package for $90 that provides IV hydration only, and the "Salvation" Package for $150 that provides relief through their "Proprietary treatment" which they say contains intravenous hydration, an anti-emetic, an anti-inflammatory medication, and a "Vitamin supplement" package.

You should really read their website yourself. Some copywriter did a great job of selling what I can only surmise to be a banana bag, ondansetron, and toradol. Those meds and the IV fluid will most probably cure any hangover quite handily. While I think this is a bit cheesy… I've got nothing but respect for their plan. Heck, if anything I'm jealous that I hadn't thought about it first. While I'm not licensed to practice EMS in Nevada, I could easily cruise around the streets of Milwaukee, Madison, or Chicago in my ambulance providing the same services to the over-imbibed folks in those fair cities. If we could ask for cash up front, like I'm sure they are, we could probably pull in a few thousand a week doing this. For that kind of coin any city could afford to fund the pension plan and give the nice EMS folks a hefty raise.

What I'm saying is, come on cash-strapped municipalities, belly up to the bedside and get your medical directors to authorize this service. Your budget woes are a thing of the past!

I do have a few questions though:

  • Is this legal? The owner is an anesthesiologist, but there is no mention of who is actually providing the service.


  • I'm a Nationally Registered Paramedic… are you hiring? Please?


  • Are you selling franchises? Cuz I could use one here in Wisconsin and Illinois real bad. I'd start my own but I'd need a medical director who would be willing… and the ones around here are probably spoil sports


  • Although… I haven't yet asked them if they  are ok with this. They could be. Perhaps it's better that you just sell me a franchise real quick and real cheap-like and we can just keep the brand-name going strong.

In all seriousness. Think of what effect this could have on the already overused emergency healthcare system in the city. I mean, if even 10% of the people who are going to be seen by this bus would have otherwise ended up in the emergency rooms getting largely the same treatment, this company could sincerely ease some of the burden on the healthcare system. It's definitely a cheaper alternative. Even their $150 treatment is way cheaper than a trip to the ER. This bus could immediately benefit the entire system by giving patients an alternative to the traditional, significantly costlier, methods. It will save insurance companies and governmental healthcare payors thousands and free up the ERs from taking care of this patient demographic.

I really do think they're on to something. Wish I'd have thought of it first.The success of this business will go to prove something. If it survives and thrives, then EMS can also find free-market alternatives that will help save our profession and the communities we serve. Obviously it can be done.

In other news, kudos to the State of Maine, who authorized funding for Community Paramedicine. Bravo guys, way to intellegently look for real solutions to your healthcare budget woes. I tip my hat to you. – http://www.jems.com/article/news/new-community-paramedicine-law-maine-loo

Notice anything similar?

  • That would be awesome! I wanna do it!


    All it’s going to take is one drunk idiot who falls, gets an IC bleed but goes to the bus to recharge and ends up dying in the process and such a great idea will be squashed with a massive lawsuit. But until then, rock on!

    • medicKDB

      Well, that’s why they would need a medical provider who is willing to take that liability.  I’m certainly not.  At the same time, if something like that were to happen, the provider(s) on the bus could call for an ambulance.  If the ‘patient’ refuses, it’s his or her right.

    • newbemt

      Unless they were willing to install a cat scan I think the really bad bleed could be forgiven the fall could be treated by contacting the local ambulance and getting them to a hospital where they would run them through a cat scan and possibly find the bleed. lets face it it isnt an exact science but you can only treat what you are equipped to deal with everything else needs to be placed into the correct hands i.e. the hospital.

  • CH

    A great excuse to get the MAB on the road!

  • We have been doing this for much longer than you like to admit (everyone remembers giving a coworker an IV with fluids to alleviate hangovers). 

    Why aren’t we doing this in the field? Too many medical directors would not allow a paramedic to treat a patient and then release them to the world. To state this bluntly, lawyers are the reason. The litigious nature of our society, which allows ambulance chasing lawyers to remain in business. 

    Should we be doing this? That’s debatable, but it is a great idea. Resources many not permit many services to offer this (and the lack of imagination in billing). 

  • I’m a Paramedic in England….I think this idea is rubbish. Why would Paramdics get involved in this. If someone has decided to get drunk..good luck with that…If someone has a reduced GCS….how would they know if its drunk/headinjury/hypoglyceamia etc???
     We run a drunk bus in our city…pick ’em up, assess then either the ER , Police or cab rank…..its fast and about one in ten end up in the ER….If anything went wrong with this scheme who do you think they’d call…a Paramedic…and maybe its different on your side of the pond, But the drunks we scrape off the pavement are young and would not have a hundred and fifty quid on them to pay for the sevice, most of them struggle for cab fare.